Groupon
is an American internet company that offers goods and services for
cheaper. Customers buy coupons that allow them to dine or have
a massage at lower prices, usually at 50% off. A deal becomes
available when a given number of people signs up for a given
coupon.
Groupon
attracts businesses which are relatively new on the market and need
to build a client base. They get free advertising on a
phenomenally popular website and Groupon gets a cut on every
purchase. A win-win situation really. Furthermore, Groupon
helps retailers manage capacity. Coupons may be
redeemable on a given day of the week. For example, if a
restaurant coupon is usable only on Wednesdays, it may help the
owner fill tables on an otherwise slow night. Thanks to
Groupon, companies may charge different people different
prices. Those who are pressed for time and
better off will buy their goods or services at regular
prices and those who are able and willing to visit Groupon and shop around will
get a discount. This way both groups of punters end up
getting the product at optimal prices.
The
majority of Groupon deals are experience goods, i.e. goods that have to be
experienced to be judged such as haircuts or food. Therefore, each
city is a separate market in which local merchants try to reach
their potential customers.
On
November 4th 2011, after months of speculation Groupon finally went
public. The IPO
took place on the Nasdaq stock
exchange and opened with
$28 per share. The company raised
$700 million, which makes it the
second biggest internet
IPO after Google that raised
$1.7 billion in 2004.
GLOSSARY:
goods and services – towary i usługi
goods and services – towary i usługi
to
dine – jeść obiad
a
deal – oferta
given – dany, ustalony
given – dany, ustalony
to
sign up for – dosł.
zapisać się, tut. kupić
a
client base – baza
klientów
to
get a cut –
otrzymać swój
część (udział)
a
purchase – zakup
win-win
– korzystny dla obu stron
a
retailer – sprzedawca
detaliczny
capacity
– (the total amount that
can be contained or produced), tut. liczba klientów
redeemable
– wymienialny (na gotówkę lub towar), (to
redeem a voucher, coupon)
otherwise
– w przeciwnym razie
to
charge – pobierać
opłatę (to charge
somebody $50)
be
pressed for time – nie
mieć wystarczająco dużo czasu
better
off – bardziej zamożny
to
shop around – porównywać
ceny w różnych sklepach(to
compare the price and quality of the same or a similar object in
different shops before you decide which one to buy)
a discount – rabat
a discount – rabat
a
punter – klient
to
end up (buying) –
ostatecznie (kupić)
a separate market – odrębny rynek
a separate market – odrębny rynek
a
merchant – handlowiec
to
go public – wchodzić na
giełdę
IPO
– emisja pierwotna (Initial Public Offering)
the
stock exchange – giełda
shares –tut. akcje
shares –tut. akcje
to
raise (capital) –
pozyskać
collective buying power
– zbiorowa siła nabywcza
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